Fray.com Website Design

by
Fray.com

The other day I stumbled across the new website design for Fray.com. As a designer myself, I get really excited about new design styles. One I particularly love, that I'm starting to see more of these days, is illustrations on the web.

The new Fray.com design features one of the biggest and coolest illustrations I've seen incorporated into a website design to date. Not only that, but the site boasts a clean overall design, with a smooth, readable flow as well. I personally find the over-sized hand and the boundaries that it crosses a welcome departure from the boring grid-like layouts that have spread like wildfire over the last year.

Overall, Fray.com has managed to create an amazing website with all the right things going for it. A clear message, a prominent call to action, great typography and powerful imagery. It's a prime example of how to balance creativity with usability, something all of us should aspire to.