Actual Size Business Card

by
Actual Size Creative

Over at dailypoetics.typepad.com, there is a great collection of innovative business cards. It seems that most companies have been on the unique business card kick for some time now, but none have impressed me quite as much as this card by Actual Size Creative.

When I think about the objectives behind a business card, I think of two things. One, to provide contact information and two, to be remembered. As human beings, images of people demand our attention, so what better way to be remembered than by your own photograph?

I see this technique as not only cementing your image with the card's recipient, but also boosting morale at work. These business cards embrace a sense of unique identity for their employees and a humanization of their business self. The relaxed, customized photographs convey uniqueness, personal choice and creative freedom. What employee wouldn't want that?

What we're essentially seeing here is the personification of the business card. To me, personification has always been one of the pinnacle achievements of a rich user experience. I'd be willing to bet that we'll start seeing more and more people and faces on business cards as this trend catches on.